How to Find the Right Age Verification Software

Having too many options is good, but only until it becomes difficult for us to choose the best one. The paradox of choice suggests that having an abundance of options can actually make decision-making harder and leave us feeling unsatisfied with our choice.

The 2024 Industry Research Report indicates that the global age verification software market is expected to grow significantly between 2024 and 2031. This growth will lead to a wider range of age verification products from various companies. I know what you’re thinking, that’s why we crafted this article specifically for you.

Let’s learn about age verification software!

Age verification software is a tool used to check that users are old enough to access certain websites or buy specific products online. It’s important for ensuring that people follow the rules about who can buy things like alcohol, tobacco, or adult content. This software helps businesses stay within the law and keeps younger people from getting access to things they shouldn’t.

How It Works

When you use age verification software, it typically asks for some form of age information, like your date of birth or a photo of your ID. The software then checks this information to make sure you’re of legal age. For example, it might compare the ID you provide with official records or use facial recognition to confirm that you look like the person on the ID.

Why It’s Important

In the USA, secure age verification is essential due to laws designed to protect minors from accessing restricted products and services. Here’s why age verification is important:

  • Children’s Online Privacy Protection Act (COPPA): This law prevents websites from collecting personal information from kids under 13 without parental consent. It’s crucial for protecting children’s privacy.
  • Prevent All Cigarette Trafficking (PACT) Act: Since 2010, this law has banned the online sale of cigarettes, smokeless tobacco, and e-cigarettes to anyone underage. Online age verification helps enforce this restriction.
  • Federal Alcohol Administration Act (FAA): This act regulates the sale of alcohol, including online sales. Age verification ensures that only adults can purchase alcohol online.
  • Unlawful Internet Gambling Enforcement Act (UIGEA): This law prohibits online gambling for minors. Age verification helps prevent underage individuals from accessing gambling websites.
  • Regulations for Cannabis Sales: In states where cannabis is legal, regulations require that online sales of cannabis products are restricted to adults. Age verification helps ensure compliance with these laws.

For businesses in industries like tobacco, alcohol, cannabis, or online gambling, having a reliable age confirmation measure is needed. It helps protect minors from accessing restricted products and keeps your business in compliance with legal requirements. Not following these laws can lead to fines or even business shutdowns. Implementing the right age verification software is an effective solution and necessary to avoid fines and ensure your business operates within the law.

4 Key Factors for Choosing Age-Verification Software

Adding the right age verification software to your website might seem simple, but it requires careful research to ensure you select the right solution. If you’re new to this, you might not know what factors to consider. To help you out, here are four important things to think about:

1. Understand Your Requirements

Your choice of age-verification software should be guided by your business needs. Consider the following:

  • Your industry
  • Your customer profiles
  • How customers interact with your site
  • User experience

These factors will influence what type of software you need and how it should work. Different industries have different regulations, so what works for one might not work for another. For instance, software for a dating site may not be suitable for an online alcohol store.

Involve key people from your company to list out their needs and how they want the software to work. This will help you find a solution with the right features and functionality.

2. Track Consumer Behavior

Before choosing software, analyze how customers use your website. Look at whether they access your site via mobile phones, desktops, or laptops.

Your age-verification software should work seamlessly across all devices. Make sure the software you choose integrates well with all platforms.

3. Functionality & Features

Look for software that meets your needs and offers essential features, such as:

  • Customizability
  • Reliable verification sources
  • Contextual understanding
  • Visibility across all channels

While you might need to compromise on some features due to budget constraints, these core functions are necessary.

4. Maximum Usability

Ensure the software integrates smoothly with your existing systems. It should be easy to deploy and adaptable for future changes. Check if it meets regulatory standards and if it requires any external support or can be managed by your team.

A New Way to Verify Age!

Token of Trust Age Verification Software effectively addresses the four key factors to consider when selecting age verification software for your website.

Token of Trust Age Verification Software understands your requirements as it allows for flexible configuration, enabling you to set specific age requirements and customize verification flows to match your business needs. This ensures compliance with legal standards and tailored functionality for different industries.

The software integrates seamlessly with popular platforms like Shopify and WooCommerce, providing a smooth user experience. It tracks and fast-tracks returning customers and uses this data to track consumer behavior, streamlining the process and improving overall efficiency.

With a rapid verification process, where 90% of checks are completed in under 5 seconds, Token of Trust Age Verification Software offers high-speed and reliable performance. It also supports various platforms and provides customizable options to fit different verification needs.

Token of Trust  Age Verification Software is designed for easy integration and quick setup, taking less than 20 minutes to install on supported platforms. Its compatibility with multiple e-commerce systems ensures that it works seamlessly across different devices and environments, enhancing maximum usability and accessibility.

You Deserve the Best!

When choosing the right age verification software for your website, you deserve the best, especially given the growing and complex array of options available. The global market for age verification tools is expanding, making it essential to select a solution that precisely fits your needs. 

Token of Trust Age Verification Software stands out by effectively meeting key considerations: it aligns with your specific business requirements, tracks consumer behavior efficiently, offers essential features and functionality, and ensures maximum usability across various platforms.