How Token of Trust Protects User Data & Privacy

When your business operates in a high-risk or regulated industry—think age-restricted ecommerce, Web3, or telemedicine—privacy isn’t optional. It’s fundamental.

At Token of Trust, we don’t treat data privacy as a bolt-on feature or a legal checkbox. We build privacy into the core of our identity assurance platform from day one. This article breaks down exactly how we handle your customers’ personal information, what that means for your compliance obligations, and why this approach makes you more trustworthy to regulators, partners, and end users alike.

Privacy by Design—Not Just a Buzzword

Token of Trust follows a Privacy by Design philosophy. That means every product feature, data flow, and compliance tool is built to protect user data proactively—not reactively. Here’s how that translates into action:

1. We Minimize the Data We Collect

We only collect the data required to fulfill the purpose of verification. That means no unnecessary profiling, no overreaching data grabs, and no storing sensitive information just in case.

  • ✅ We collect only what’s needed: government ID, facial biometrics, or basic PII (depending on the use case).
  • ✅ When possible, we anonymize and tokenize sensitive data to decouple it from personally identifiable information (PII).
  • ✅ We do not resell, repackage, or repurpose customer data—ever.

2. Strict Access Controls

Sensitive data is only accessible to team members with a legitimate business reason—and even then, only under specific conditions.

  • Only our trained and background-checked Verification Specialists can access PII for manual review (when needed).
  • Merchants can only access full identity records through our Vendor Review program, which requires a background check and explicit user consent.
  • All data access is logged, monitored, and auditable.

3. Bank-Level Encryption

Your customer’s data is encrypted at rest and in transit using industry-leading protocols.

  • We exceed the encryption and security standards used by financial institutions.
  • Biometric data and document scans are protected with zero-trust security architecture.

4. Retention with Purpose

We don’t keep data longer than we have to. Our retention policies are shaped by your regulatory requirements, not our own convenience.

  • Default retention for verification data ranges from 30 days to 1 year.
  • Anonymized logs (used for audit and fraud prevention) may be stored for up to 7 years.
  • Upon expiration, personal data is automatically and irreversibly deleted.

5. Full Compliance with Global Regulations

Token of Trust is built to help you meet data privacy and identity compliance frameworks across jurisdictions.

  • GDPR-ready, CCPA-compliant, and aligned with age and identity regulations like the PACT Act.
  • Regular data audits and a designated Data Privacy Officer ensure ongoing adherence.
  • You and your customers can request data deletion at any time. Access is restricted to background-checked Vendor Reviewers, and updates require re-verification—data provided during account creation or ordering cannot be edited afterward.

6. Transparency and Support

We believe trust is earned through clarity and accountability. If a user or business partner has concerns, they can speak to real people.

  • Our Privacy Policy is written in plain English.
  • Dedicated support from our Data Privacy Officer for sensitive requests.
  • Public help articles clarify how we handle data, who sees it, and how long it’s kept.

Why This Matters for You

When you integrate Token of Trust into your platform or checkout flow, you’re not just ticking a compliance box. You’re sending a clear message: you respect your customers’ privacy and take their safety seriously.

This matters for:

  • Conversion rates: Users are more likely to complete identity verification when they trust the process.
  • Regulatory readiness: You reduce legal exposure by partnering with a provider that’s audit-ready.
  • Brand trust: Privacy is a competitive advantage in an age of data leaks and surveillance fatigue.

What Customers Ask Us Most

  • Why should I trust Token of Trust with sensitive information?
    Because we don’t treat privacy as optional or opportunistic. We exist to help companies operate responsibly in high-risk spaces—meaning our reputation depends on protecting yours. That’s why we don’t resell data, over-collect it, or expose it without consent.
  • Is my personal data really secure?
    Yes—beyond just encryption. We combine strict internal access controls, zero-trust infrastructure, and independent audits to ensure every verification interaction meets (and often exceeds) financial-grade security expectations.
  • How long do you actually store my data?
    Most data is deleted automatically within 30 days to 1 year. Nothing is retained longer than necessary—and in many cases, you can request early deletion. The only data we keep longer is anonymized, non-traceable logs used for fraud analysis and compliance audits.

  • Who can see my personal information?
    No one by default. Merchants do not have access to identity data unless they are registered as Vendor Reviewers—access that requires a background check and is tightly controlled. Internally, only trained Verification Specialists may access identity information, and only for support or compliance purposes.