Boost Trust with a Customized Verification Flow

Trust starts with familiarity. With a customized verification flow, you build brand recognition, support every user’s language, and guide them with clarity.

One of the fastest ways to improve trust and conversion in your verification flow is to make it feel like it belongs to you. Whether you’re running a regulated storefront or onboarding new users, a customized experience reduces friction and reinforces your brand.

Here’s how to personalize your Token of Trust flow — and why it matters.

Why Customize?

A tailored experience helps customers feel confident and in control. By adding visual cues, familiar language, and progress markers, you reduce drop-off and make compliance feel like a natural part of your brand.

  • ✅ Build instant trust with recognizable branding
  • ✅ Improve clarity and completion rates with localized language
  • ✅ Reduce support tickets by guiding users step-by-step
  • ✅ Stay compliant while staying on-brand

What You Can Customize

Onboarding Workflow

Token of Trust adjusts the signup and onboarding experience based on who you are and what platform you’re using.

Here’s how it works:

  1. Quick Account Creation
    Enter your email and website URL — if you’re on a supported platform like Shopify or WordPress, setup steps are tailored automatically.
  2. Role & Region Context
    Choose your role (e.g., “building a website” or “running a business”) and your company’s country — we’ll use this to recommend relevant flows and age thresholds.
  3. Optional Phone Number
    You can add a phone number with country code — especially useful if you’re in a regulated industry or want to test SMS capture.
  4. Smart Routing
    Based on your input, you’ll either jump into Token of Trust HQ or be guided through integration steps for your platform.

While these onboarding steps are built-in and adaptive, visual elements like branding, language, and flow logic can also be customized. See below.

Visual Elements You Can Customize

1. Visual Branding

Make your verification flow look and feel like your brand.

What’s customizable:

  • Logo placement on onboarding and verification screens
  • Brand colors applied to buttons and accents
  • Vendor name override (e.g., “Verified by [Your Brand]”)

To enable:
Email success@tokenoftrust.com with your logo file and color preferences.

DIY Branding Setup

Admins can customize your workspace look and feel directly within Org Settings. This includes uploading your own logo and setting accent colors to align with your brand.

Note: This is a self-service feature available to HQ Admins.

2. Language & Localization

Support customers in their preferred language with built-in localization.

Languages supported:

  • English
  • Spanish
  • French
  • Slovak
  • Dutch
  • Italian
  • German

To set your language:
Token of Trust automatically detects and applies the appropriate language for verification emails and screens based on the user’s browser settings — no manual setup required.

Note: The Token of Trust HQ admin dashboard remains English-only.

3. Progress Indicators

Let users know where they are in the process.
Progress markers are automatically included in most verification flows, improving clarity and reducing abandonment — especially when multiple steps are required (like selfie checks or document uploads).
No setup required.

4. Platform-Aware Customization

Token of Trust detects your platform (Shopify, WordPress, WooCommerce, BigCommerce) and adapts the experience accordingly.

What’s included:

  • Smart onboarding steps tailored to your integration
  • Pre-configured verification flows optimized for ecommerce
  • Optional cobranded onboarding screens
  • Support for platform-specific features like age gating

This means fewer setup steps — and a smoother experience for your users.

For Advanced or Regulated Flows

Need to support multiple product lines, manage region-specific rules, or integrate with an onboarding form?
We offer guided help for more complex setups.

→ Request a White-Glove Setup Session
Our team can help you configure flow logic, branding, and segmentation to match your business model.

Ready to Make It Yours?

Small customizations — like adding a logo, setting a language, or aligning the flow to your platform — go a long way in reinforcing trust and improving completion rates.

Start with what’s available in your dashboard. And if you need help, we’re here.

→ Still have questions? Contact Support