MRTP Tax Unlock and What It Means for Vape and Pouch Brands
Most vape and nicotine pouch brands think of FDA Modified Risk Tobacco Product (MRTP) orders as a marketing issue—primarily affecting claims, labeling, and messaging. However, MRTP tax treatment is a hidden factor that could reshape margins in regulated states. In several states, MRTP status is quietly wired into tax law, creating a potential cost advantage…